JCN Newswire, a division of Japan Corporate
News (JCN) K.K., is a global press release news service for
Japanese corporations. Client press releases published by
JCN Newswire in Tokyo (www.japancorp.net) are simultaneously
published in full text format via the Bloomberg, Reuters
IDN and Thomson Banker news networks, via news datbases including
Factiva, Lexis-Nexis, Northern Light, Proquest and Thomson
Dialog, and over more than 400 major financial news portals
through publishing partners including Acquire Media, Comtex,
Financial Content, Marketwatch, Moreover and Newstex .
JCN Newswire press releases are also distributed
to the publishers, editors and journalists of over 3,000
trade and industry publications, financial publications,
and general news and business publications. Specialized Automotive,
Chemical, Communications, Electronics, Health and Pharmaceutical,
Industrial and Manufacturing, International Trade, Materials,
Science and Technology, and Shipping and Transportation circuits
have been selectively researched, contacted and created by
JCN editors to ensure maximum trade and industry exposure.
JCN Newswire works with companies of all sizes, from large publically traded companies with multiple listings on many foreign exchanges, to small venture start-ups with only a handful of staff. In each case, JCN prides itself on the quality our targeted publisher approach, and the quality of the results we achieve for our clients. Often, foreign media are similarly enthralled with the new products and services of the smallest companies as with the largest. JCN Newswire always provide clients with a full media report following each release, along with an analysis of impact of the news, and recommendations for the future. Below are some examples of our work:
OMRON Corporation launched a new face
sensor for mobile telephone at the Tokyo Security Show, March
2 – 4, 2005 at the Tokyo Big Sight. JCN Newswire carried
out a press release to announce the sensor on March 2, and
a follow-up multi-media press release to present a report
from the Big Sight, on March 9, 2005. This new security technology
required the widest possible reporting, to the wireless industry,
consumer electronics industry, and general readership:
OMRON Announces 'OKAO Vision Face Recognition Sensor', World's First Face Recognition Biometric for Mobile Phones -- Feb 28, 2005
The results of the campaign can seen in
the following reports:
Part I: Trade & Industry Press [HTML] [PDF
12Mb]
Part II: World Press [HTML]
[PDF
16Mb]
JCN Newswire works with clients on a release-by-release basis, or via monthly or annual assignment. In each case, JCN strives to provide the very best cost benefit available in an effort to help each and every client succeed in building up its corporate brand awareness with media, trade and industry specific, as well as general readers overseas.
However, building a Corporate Brand overseas is an on-going mission, and JCN recommends a four point approach for each company to follow. The company’s Corporate Communications department should:
- Create a statement of the overall goal of the brand
- Target the market the brand wishes to pursue
- Articulate the points of differentiation the brand will strive for
- Set up an annual program with clear goals and strategies
Overseas observers are just as interested in your activities in Japan as they are in your activities overseas. Any company doing business overseas, or wishing to do business overseas, should translate each of their Japanese press releases into English, post all on their website, and distribute all for interested overseas readers. |
